Sixteen questions, three minutes, from your phone. You get a scored heat map across all eight pillars of your go-to-market and a plain-language read on whether it’s built to run - or held together by heroics. No signup to take it or to see your results.
Scored against the GTM Operating System - the 8-pillar model from GTM Partners. The verdict is read through my four layers: People → Process → Data → AI.
Answer each 0-30 Not really1 Sort of, informally2 Yes, but it's manual3 Yes, and it runs without heroics
01Total Relevant MarketProcess
Could every rep and marketer name your ideal customer the same way, specifically enough to disqualify a bad-fit deal?
02Total Relevant MarketData
Is your ICP a scored model applied to real account data, or a slide from a strategy day?
03Market Investment MapProcess
Do you know which product-segment combination gets you to your revenue goal fastest - and what you've deliberately stopped selling?
04Market Investment MapData
Can you model the revenue impact of a pricing or packaging change before you make it?
05Brand & DemandProcess
Do you have a point of view a buyer couldn't get from your top three competitors' websites?
06Brand & DemandAI
When a buyer asks ChatGPT or Perplexity who's best at what you do, do you show up?
07Pipeline VelocityProcess
Do you know your win rate, deal velocity, and ACV for each revenue play - separately, not blended?
08Pipeline VelocityAI
Is anything in your pipeline motion automated end to end, or does every play need a human to push it?
09Customer Time-to-ValueProcess
Do you know how long it takes a new customer to feel the ROI they bought, and where they stall?
10Customer Time-to-ValueData
Would you know a customer was heading for churn 90 days before the renewal call?
11Customer ExpansionData
Can you name which current customers will expand next quarter, and why those?
12Customer ExpansionProcess
Is expansion a designed play with an owner, or something that happens when a customer asks?
13Revenue OperationsData
Is there one number for pipeline that marketing, sales, and the board all agree on?
14Revenue OperationsAI
Does your exec scorecard assemble itself, or does someone spend two days a month building it?
15Leadership & ManagementPeople
Does your leadership team share one view of the top three GTM problems this quarter?
16Leadership & ManagementPeople
Is there an operating rhythm - weekly, monthly, quarterly - that actually holds, or does it dissolve under pressure?
0/16 answered
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