Start with the audit or a single build track. Add depth as the work proves out. Fixed monthly retainers, no hourly rates, and a real build shipped every month - I scope the investment with you in the audit.
Know exactly where your go-to-market is strong, where it leaks, and what to build first.
Each rung runs the Monthly Operating System. Each one names what it adds over the rung below.
One focused build track, led by James on your most acute pain.
Your highest-impact lane - AI-native strategy and demand, positioning and RevOps, or the outbound engine.
A second build track, running in parallel.
Two lanes at once - strategy plus the demand engine, or positioning plus outbound.
One connected plan - strategy, demand, and the operating system, rebuilt together.
The whole motion, rebuilt end to end - James leading, with vetted specialists brought in for execution when the scope needs extra hands.
Every fractional engagement runs the same rhythm. Every month ships something real.
GTM and pipeline review, KPI check, roadmap adjust. We pick the month’s priority build.
I ship a real artifact - a rebuilt page and messaging, a live outbound sequence, an AI or agent workflow, a demand program - bringing in vetted specialists when the build needs extra hands. The track depends on your rung. Every month produces a working thing.
Launch and measure. Train your internal team. Pre-load next month.
A fixed monthly retainer, sized to the scope of work - never an hourly rate. I scope it with you in the readiness audit, so you see the plan and the investment together before you commit. Start with the audit or a single track and grow from there.
A fractional CMO usually directs strategy and demand from a distance. A GTM operator is hands-on - I build the work, not just advise on it: the AI, the demand engine, the positioning, and the pipeline math. When an engagement needs extra hands, I bring in vetted specialists I’ve worked with for years, so the build ships without adding headcount on your side.
No. Most engagements start with the audit or a Single-Track and grow into more. Each rung names what it adds over the one below, so the path up is clear from the start.
A real artifact - a rebuilt page, a live outbound sequence, an AI or agent workflow, a demand program. The build sprint runs every month. You get a working thing, not a deck.
Month to month on a fixed retainer. The work is structured in quarters because that is how long a real GTM rebuild takes to compound, but you are never locked into a long contract.
A fixed-scope GTM and AI readiness audit: we score where you are across People, Process, Data, and AI, name the gaps, and hand you a 90-day roadmap and the rung that fits. Credited toward month 1 if you start a track.