The library

Run any of these on your own company.

Every tool is live, free, and ungated — the same instruments used in client work, organized by the GTM motion they serve. Items tagged POV are the thinking behind the tools.

AI-Native GTM

Build the AI-era operating model — where you stand, how you price, and how the org and the BDR function change.

GTM AI-Readiness Assessment →
Ten questions to locate your team on the maturity curve, and the one bottleneck to fix first.
AI Pricing Predictability Diagnostic →
The market is racing to consumption pricing; buyers are running the other way. Score your AI pricing against what buyers actually want, grounded in the Pricing I/O × Benchmarkit 2026 study.
GTM Org Designer →
Map your AI-era GTM org: builder + SME pods on a thin RevOps-owned layer, and your highest-leverage next hire, by size and objective.
The BDR Redeployment Map →
AI takes qualification, routing, and first drafts. Map where your BDRs move up, and the hours that move with them.

Creating Demand

Get found and chosen before buyers ever raise a hand — AI visibility, schema, category, and video.

AI Visibility Audit →
The full-funnel scan: can AI crawl, render & index you (Tier-0 gate), and do the engines actually name you when buyers ask the category question — measured, blind, with the competitor field.
GEO Schema Generator →
Teach AI exactly who you are: valid Organization and FAQ JSON-LD from a form, plus the templates pack and visibility tracker.
Category Creation & Owning a POV →
Build the Dunford-style positioning statement and decide whether to create, own, or reframe the category — then own the mic.
Video-First Content →
POV
Start with video, then turn one asset into ten. The POV behind a video-first content engine.

Capturing Demand

Convert the demand you create — a real ICP, campaign engines, nurture, and AI-first lead magnets.

ICP Reality Check →
Ten questions that grade whether your ICP is real or just firmographics, with your top gaps and the next step for each.
Three Campaign Engines OS →
See a quarter run on three engines (always-on, episodic, targeted GTM), then duplicate the Notion OS that runs it.
Nurture Sequence Builder →
Pick goal, audience, and length: get the full sequence framework with timing, subject angles, CTAs, and exit rules.
Lead Magnets in an AI-First World →
POV
Give real value with no ask — that's how you earn sticky journeys when AI mediates discovery.

Compounding Growth

Make growth compound — an efficient real ICP, retention math, and a plan that works backward from the number.

Compounding Growth Calculator →
Your ARR two ways: bookings alone vs bookings with retention working on top. The gap is the case for expansion. Export the sheet.
The Reverse Demand Plan →
Start with the revenue target and work backward to the pipeline, leads, and spend it takes, then check it against your budget and reps. Can the engine actually hit the number?
Efficient Growth & a Real ICP →
POV
The right growth comes from a real ICP and ruthless efficiency — not just more spend. The POV behind durable, efficient growth.
Demand Creation vs Capture →
Are you growing demand or just harvesting it? Map your spend across creation and capture, against the researched B2B band, and see if your capture channels are saturating.

Sales and pipeline ops, plus the creative and brand instruments — every one live and free.

Sales & Pipeline Ops

Pipeline Coverage & Pacing →
Will you hit the quarter, and when would you know? Projected finish, real coverage, and the date new pipeline stops being able to save you.
The Deal Inspector →
Is the pipeline real? Score your top deals on five discovery dimensions and see what you can actually commit, vs what will slip on a missing impact or deadline.
Funnel Constraint Finder →
Demand problem or conversion problem? What one point is worth at each waterfall stage, vs buying more MQAs.
Sales Capacity & Ramp Model →
Does the plan survive ramp math? Four quarters of honest capacity from reps, ramp, attainment, and attrition.
Lead-Quality Reality Check →
Scoring accounts or counting people? Ten questions that grade the system between marketing and sales.
Enrichment Gap Finder →
BDRs as human enrichment tools: six checks on your data foundation, and the math on what the gap costs per year.
Speed-to-Lead & Routing Check →
Everything between "lead exists" and "human talking to them," graded: SLA, routing rules, fast lanes, after-hours.

Creative & Brand

Frameworks & POV

The repeatable systems and the point of view behind the work.

What is a GTM Operator? →
The role, defined, and the AI-era operating principles behind it.
The Frameworks →
The flagship AI GTM Transformation framework (People → Process → Data → AI) and the repeatable systems behind two exits and three CMO tenures.
GEO / AIO Operating System →
The one place GEO is explained: how brands earn citations inside ChatGPT, Perplexity, and Gemini.
GTM Case Model →
The CEO one-pager: a 90-day path to predictable, compounding GTM, end to end.
Found the gap these point at? That is the conversation worth having.Talk to the Operator →